The store Culture Gaming in Pont-Audemer has become a true gathering place for video game enthusiasts in the region. Taken over in 2018 by Clément NIEL, this brand specializes in the sale of new and used video games.

Amateurs and enthusiasts come together in this universe dedicated to the passion for video games. The store offers a rich selection of products and video games at attractive prices. The store team provides personalized customer service to help customers find the game they need.
This store is not only a shop where one can buy new and used games, but also a place where the community gathers around their shared passion for video games.
The Culture Gaming store: the heart of the local community
Since its takeover by Clément Niel, Culture Gaming has evolved into an essential hub for video game enthusiasts.

Clément Niel took over the store (formerly Game Cash) two and a half years ago after working there for a few months. He wanted to develop the brand by becoming a relay point for packages and also offers many figurines and merchandise.
History and evolution of the store
The store has been transformed into a true hub for video game enthusiasts. The gradual addition of new services and products has allowed it to meet the expectations of an increasingly diverse clientele.
The team behind Culture Gaming
The team is made up of enthusiasts who share their expertise and personalized advice with customers. The friendly atmosphere in the store makes Culture Gaming a place of exchange for the local gaming community.
The range of products offered by Culture Gaming
Culture Gaming offers a complete range of products for video game enthusiasts in Pont-Audemer. Customers can find new and used video games for various consoles, including PS4, Xbox, Nintendo Switch, and PC.

New and used video games
The store offers a selection of cutting-edge video games as well as classics for all popular platforms. Customers can refresh their collection at advantageous prices thanks to the buy-sell system for used games.
Figurines and merchandise
Culture Gaming also offers a variety of video game character figurines and merchandise such as pens, mugs, and keychains. Fans can find exclusive collectible items.
Telephony and repair services
In addition to video games, the store offers telephony and repair services for smartphones and consoles. Customers can have their devices repaired in a trusted location.
Culture Gaming stands out for its competitive prices and its loyalty program that rewards regular customers. Shipping fees are waived for purchases over €60.
Clément Niel: the influencer shining a light on gaming culture in Pont Audemer
In less than a year, Clément Niel has gained considerable notoriety on TikTok. This 24-year-old entrepreneur manages the video game store Culture Gaming in Pont-Audemer.
His journey and presence on TikTok
Clément Niel started posting videos in September 2020, with the goal of promoting the store activity. He has managed to build a solid community, reaching 18,000 followers by early 2021. Since then, he has been posting two videos per day, contributing to his success.
The impact of social media on the store's notoriety
Clément Niel's strategy on TikTok has been successful, with one video reaching 2 million views and over 6 million total views in a week. This has attracted customers from all over France, Belgium, Switzerland, and even Canada, making Culture Gaming a well-known name in the gaming community.
The challenges of the video game sector in Pont-Audemer
The video game sector in Pont-Audemer faces major challenges. The Culture Gaming store, located in the Carrefour gallery, illustrates these difficulties.

The shortage of electronic components
The global semiconductor shortage affects all consoles, notably the PS5, Xbox Series X, and Switch OLED. This shortage directly impacts the supply of Culture Gaming.
The rise in prices and adaptation strategies
Shipping costs have increased, rising from $4,000 to $20,000 per container. As a result, product prices will increase by 10 to 20% during the Christmas holidays.
Clément Niel, the manager of Culture Gaming, expresses concern about families' ability to purchase products at higher prices.
Events and future projects for the local gaming community
The Culture Gaming store is preparing for the future of the gaming community with innovative initiatives. The success of the store is such that its manager, Clément Niel, envisions a promising future.
A new space for a new era
Clément Niel plans to move his store to a much larger space, expanding from 38 m² to 110 m² in the shopping gallery. This new space will allow for an expanded offering and improve the customer experience with game testing areas and a space dedicated to community events.
Collaborations and upcoming events
Culture Gaming has also collaborated with the new local cinema to organize crossover events around movie releases adapted from video games or geek culture. Additionally, Clément Niel plans to organize events with gaming influencers to enhance the store's notoriety.
| Projects | Objectives | Benefits |
|---|---|---|
| Moving to a larger space | Expand the offering and improve the customer experience | Game testing areas, space dedicated to events |
| Collaborations with the local cinema | Organize crossover events | Strengthening the local gaming community |
| Events with influencers | Enhance the store's notoriety | Attract a wider audience |

Conclusion: the promising future of gaming culture in Pont-Audemer
The gaming culture in Pont-Audemer is experiencing remarkable growth thanks to Culture Gaming. This store has become a reference point for enthusiasts of video games, offering a range of products and services that meet their needs.
The positive impact of Culture Gaming on the local scene is undeniable, with a community gathering around the passion for games. The future of the store looks promising, with a business model adapted to the challenges of the sector and a notoriety gained through social media.
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